Senior Vice President, Strategic Communications
Company: Black Tourism Talent
Location: Washington
Posted on: October 8, 2024
Job Description:
Senior Vice President, Strategic Communications
U.S. Travel Association 1100 New York Ave NW, Washington, DC
20005
Start Date: 06/03/2024
This position is responsible for devising communications strategies
that advance the travel industry's agenda, leveraging tactics like
media relations, thought leadership and tools such as research,
events and coalition building. This person will lead all
communications elements, including a staff of at least six and
manage U.S. Travel's communications function, including
communications staff and agencies that support related
functions.
Essential Duties and Responsibilities:
- Lead all aspects of U.S. Travel's communications
strategy.
- Motivate, develop and manage strategic communications, media
relations, executive and policy communications and digital media
staff, including external consultants and agencies.
- Align all aspects of association to ensure consistent public
messaging.
- Optimize research and policy teams to drive thought leadership
and advance issue campaigns.
- Wake up each day to advance the travel industry's agenda by
leveraging an array of communications techniques.
- Develop and track department's annual budget and expenses.
Attributes:
- Demonstrated experience is creating and advancing successful
communications-intensive issue campaigns.
- Success in marketing a product or concept.
- Thorough understanding of the national and DC media
landscape.
- Solid understanding of federal policymaking and legislative
process.
- Ability to think strategically using data to develop innovative
and boundary-pushing communications strategies.
- Experience with application of message testing across multiple
audiences.
- Excellent written and oral communication skills and knowledge
of AP Style Guide.
- Strong collaborator with inclusive mindset.
- Lead with confidence and inspires confidence among colleagues
at all levels.
Qualifications:
- A bachelor's degree is required.
- Fifteen+ years' work experience in the fields of communications
and/or public relations is desired.
- Seven + years' work experience leading and managing a team
leadership required.
- Vast network of key media outlets, journalists, and industry
influencers.
- Experience managing communications campaigns through various
channels including print, broadcast, digital and social.
Supervisory Responsibility:
- Head of Media Relations, Director, Executive Communications,
and Director, Strategic Communications.
Other:
- Position based in Washington, DC. U.S. Travel staff work in the
office Tuesdays, Wednesdays and Thursdays with the option to work
remotely on Mondays and Fridays.
- Other Duties: Please note this job description is not designed
to cover or contain a comprehensive listing of activities, duties
or responsibilities that are required of the employee for this job.
Duties, responsibilities and activities may change at any time with
or without notice.
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Keywords: Black Tourism Talent, Baltimore , Senior Vice President, Strategic Communications, Executive , Washington, Maryland
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