Associate Director - Public Sector Growth Campaigns

Company: Verizon
Location: Ashburn
Posted on: April 21, 2025

Job Description:

When you join VerizonYou want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.What you'll be doing...You will lead Verizon's Public Sector Growth Marketing Campaigns team in the development, execution, management, and optimization of end-to-end marketing campaigns targeting Public Safety, Federal and SLED customers and agencies. The campaigns that your team develops will align with overall business strategies and drive demand for Verizon Business Group's products and services. You will work with the Growth Campaigns AVP, the Senior Directors of Public Sector Segment Marketing, and other Program leads in the overall creation of cross-segment campaign strategy as well as tactical planning, execution, and reporting for each end-to-end campaign.This role demands a deep understanding of the Public Sector space, Account Based Marketing (1:many, 1:few, and 1:1), B2B marketing strategies, data-driven decision making, and the ability to collaborate effectively with multiple teams to ensure alignment with business goals. You will lead your team to partner with industry SMEs, Market Insights, Field Marketing, ABM Marketing, and Sales teams to build insights-led, customer-focused campaigns and then collaborate with creative and channel marketing teams to execute them. Campaigns will span the entire customer journey from awareness through post-purchase. The success of the campaigns will be aligned to driving sales and measured in account engagement, funnel growth, and other marketing KPIs that align to the campaign goals. You will ground in data, and are a whiz at analyzing the impact of every channel and tactic. Strong analytical skills, creativity, and expertise in digital marketing tools and platforms are essential for this position. You will be responsible for leading the Public Sector Growth Marketing Campaigns team in planning, executing, managing and measuring marketing campaigns to increase leads, brand awareness, customer engagement and drive demand for VBG products and services. Your team will drive the overall campaign management, including market research, target audience segmentation and building ICPs, content development and execution, digital marketing campaign performance and tactical recommendations. You will also collaborate with cross-functional teams and leverage your expertise in marketing strategies to drive results. Additionally, you will operate by leading peers and executives from cross-functional teams including but not limited to: Sales, Sales Enablement, Marketing Strategy, Growth Campaign Strategy, Field Marketing, ABM Marketing, Paid Media, Digital Marketing, CMO, Data Science & Customer Analytics, and Tech Operations.You will bring your strategic marketing expertise and analytical, promotional, and interpersonal skills, along with a curiosity that drives you to find creative solutions to complex problems. Our ideal candidate will be comfortable analyzing large datasets to derive actionable insights and developing end-to-end campaign strategies. You must be willing to develop a deep understanding of and empathy for the customer's needs and challenges, placing them at the heart of all campaign strategies and have a demonstrated ability to adapt campaign strategies and tactics in response to changing market conditions and emerging opportunities. You must be able to work effectively in team settings, valuing input from multiple sources and fostering cross-departmental cooperation.In this role, you will be responsible for:

• Partnering with Product Marketing, Segment Marketing, Customer Market Research, and internal and external SMEs to develop a deep understanding of Federal and other Public Sector customers, to include key business challenges, their top operational objectives as well as their buying behaviors.
• Working with the segment teams, SMEs, and Marketing Intelligence to identify target accounts, Ideal Customer Profiles, and highly propensed buying groups.
• Designing and implementing innovative marketing campaigns tailored to engage the unique needs of Federal and Public Sector customers and their constituents, ensuring that campaigns align with business objectives and brand values.
• Developing an end-to-end customer journey with tactics and scoring to identify engaged customers and accounts and drive them to 1:1 sales engagement.
• Developing a content strategy for the entire buyer group, and all stages of the buying journey.
• Developing clear value propositions for each campaign that addresses customer pain points and showcases the solutions that help businesses solve those challenges.
• Utilizing SEO, SEM, email marketing, social media, webinars, content syndication and other digital tools to optimize campaign reach and effectiveness.
• Tracking and analyzing campaign and sales performance using key metrics to assess effectiveness and ROI. Adjusting strategies as necessary based on data-driven insights. Staying informed about market trends and competitor activities to anticipate shifts in the industry and adjust campaigns accordingly.
• Regularly reporting results to Sales and Marketing leadership.You'll need to have:
  • Bachelor's degree or four or more years of work experience.
  • Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
  • Five or more years of experience in marketing to Federal and Public Sector agencies and customers.
  • Experience developing and delivering executive level content.
  • Experience motivating and leading a team of high-performing marketers.
  • Proven campaign management experience including demonstrated ability to oversee projects from conception to execution, managing timelines, resources, and budgets effectively.
  • Experience managing third party vendors to execute campaign tactics.
  • Experience delivering campaigns through execution tools like Marketo, Demandbase and/or 6Sense as well as CRM platforms like Salesforce.
  • Strong understanding of customer analytics and campaign success measures including proficiency in analyzing large datasets to derive actionable insight.
  • Willingness to travel up to 10%.Even better if you have one or more of the following:
    • Bachelor's degree in Marketing or a related field; MBA preferred.
    • Experience in marketing complex technology solutions to public sector customers.
    • ABM experience.
    • Super-user skills with tools like Marketo and Salesforce
    • Familiarity with tools such as Google Analytics, CRM software, and data visualization platforms like Tableau
    • Excellent written and verbal communication skills.
    • Managed agency vendor relationships including scoping, budgeting, quality, and timelines.
    • Ability to translate complex ideas and express them in concise, simple to understand ways.
    • Ability to work under pressure in a fast-paced environment and multi-task across projects.
    • Ability to interface with executive and C-suite leadership to develop and represent work.If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.Where you'll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.Scheduled Weekly Hours40Equal Employment Opportunity Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $125,500.00 and $219,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
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Keywords: Verizon, Baltimore , Associate Director - Public Sector Growth Campaigns, Executive , Ashburn, Maryland